Pricing that starts with the ideal selling price based of costs of products, then dictates costs that will meet company goals and ensure profits will be made.
Many companies set targets for sales to help investors guess how the yearly sales and profits will go. By setting these goals, this style of pricing prices the products in order to meet the goals and targets put forth in the beginning. Taking the cost of the products and charging an appropriate markup to meet these goals is how this is achieved.
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