Includes setting a high price for new products in the marketplace to skim the maximum revenues from the marketplace layer by layer from the different market segments that are willing to pay the price asked.
This stratagy is great for new products that have an existing demand. A product can be launched at a price in which people that really want the product will buy it, then lower the price in increments will allow more people on the demand curve to purchase the product, taking as much revenue from each segment of demand as possible.
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