Tuesday, 3 January 2012

Product Line Pricing

Optional Product Pricing:

Offering to sell optional and accessory product to companion a parent product. An example of this would be buying a smartphone and then needed accessory cases and screen protectors to go along with it.

Captive Product Pricing:

Is a strategy that uses products that need to be used with a parent product; however, the parent product needs the captive product to operate. For example a household sweeper that uses a spray bottle, the spray is needed to use the parent product and only one kind of spray is available.

By-Product Pricing:

Taking the By-Products of a parent produce and making them profitable. For example a product has waste from the production process of cardboard. Crushing and selling the extra cardboard to newspaper companies can be used to make extra cash.

Bundle Pricing:

Setting a certain price for a bundle of products is called bundle pricing. By having similar products and selling them together inventory can be liquidated and more product moved. Often a discount is offered when buying a bundle or in bulk.

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